Come train with us!


As many of you know we have retired from the event production business. We are no longer producing any of our own events. As Finish Line Productions we are still supporting our partner events, the Lifetime Sea Otter Classic, and our legacy timing events.

Our attention is turned towards coaching and clinics under the umbrella of Endurance Insights Coaching. So please check the coaching and clinic tab to find out more about our coaching services and how you can move on to the next level in swimming, running and cycling.

Upcoming events

Tri Santa Cruz is now owned by Sierra Cascades MultiSport Productions. The race date is scheduled for August 11, 2023. Please check their website at http://sierracascades.com/ for more information about their races.

Open Water Swim Clinics Our dates for 2024 have been set for June 29, July 13 and July 27. There are three clinics – Beginning, Intermediate and advanced. Check our pages on Coaching and Clinics for more information.

Partner Events

Santa Cruz Sunrise Rotary Firecracker – Always July 4th. Firecracker will be back with a 5K and 10K, plus the Kid’s 1K in 2024

Graniterock’s River Run – September 14, 2024

Graniterock’s Rock & Run 5k and 10k – October 13, 2024

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